MaximRMS eFlex Revenue Management System Used to Successfully Change Management Behaviors

CHICAGO, Illinois - June 4, 2008 - In addition to profit-maximizing rates and controls, hotels have begun using Maxim eFlex Revenue Management System to successfully change management operational behavior. By integrating competitive data from STR and TravelCLICK, along with the forecasted projections for occupancy, ADR, RevPAR and more, eFlex highlights changes that drive positive performance results.

Using the eFlex Executive Dashboard, users can see property-by-property (and regional rollup) how hotels are doing day-by-day. Users across the organization can see the immediate results of competitive performance, along with forecasted performance, and tie that directly into management compensation, leading to a substantial positive impact on behavior and results.

"This dramatically illustrates the power of the eFlex automated revenue management system to improve performance by providing immediate business intelligence, instead of burying owners, executives, and managers in a mass of data," states Steve Gelb, CEO of MaximRMS, "With the high-level dashboards and drill-down capabilities, critical answers are available to anyone throughout the organization, from top executives to the revenue management analysts controlling every exact detail."

Historical competitive data plus forward-looking performance measures are available at the level of detail required by all levels within the organization - owners, management companies, regional, managers or analysts.

About Maxim Revenue Management Solutions (MaximRMS)

MaximRMS is the leading provider of automated revenue management for hotels and resorts worldwide. Since 1995, MaximRMS has provided revenue management solutions for all types of properties - city-center, suburban, roadside, convention, resort, select/limited service, extended stay - ranging from 40-room boutique resorts to 5,000-room mega-convention properties. Through its patented Marginal Value Engine (MVETM), Maxim eFlex offers optimization of net profitability, across all markets and distribution channels. The result is an increase directly to the bottom line - delivered every day in hundreds of installations around the world. Maxim offers the easiest to use and most complete portfolio of revenue management tools available, including group forecasting and management, distribution channel optimization, competitive rate analysis and intra-day optimization. Maxim products are compatible with all PMS, CRS, GDS and Internet distribution channels. With the large scale deployment of Maxim eFlex systems, Maxim offers the ultimate in implementation flexibility along with the best ROI.

To dramatically improve your property's performance, please contact MaximRMS at +1-773-572-2060 or visit www.MaximRMS.com today.
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