CHICAGO, Illinois - June 7, 2007 – Maxim Revenue Management Solutions (MaximRMS) announced the successful installation of the MaximRMS eFLEX revenue management system at Hyatt Hotels & Resorts. The company-wide deployment of the newest release across the more than 50,000-room Hyatt portfolio in under two weeks sets a new standard in the industry.
The project required careful coordination and integration of a multitude of critical information technology (IT) systems, including Central Reservations, Property Management, Sales and Catering, Competitive Data, and Internet Distribution. Each separate system must communicate seamlessly with the revenue management system that controls the pricing and availability of their rooms for sale. When a hotel decides to change-out one of these critical systems, this is usually a long, laborious and extremely stressful process. Not with MaximRMS. The cut-over to live operation of all of the Hyatt domestic properties, representing over 50,000 rooms, was accomplished in just 13 days following a two month preparation and training period.
This achievement was made possible by the unique set of technology and skills offered by MaximRMS and its eFLEX product, making it the superior revenue management solution for hotels and resorts worldwide:
Chris Elam, Vice President of Revenue Management for Global Hyatt commented, “We needed to find a solution that was fully automated with two-way interfaces with all of our systems,” said Elam. “These include PMS systems from multiple vendors, including Micros’ Fidelio V6 and Opera, our Central Reservations Systems, and our Sales and Catering System. Additionally, we needed a solution that highly integrates competitive rate data,” he added. Hyatt has been convinced of the revenue management superiority of eFLEX, and was counting on Maxim’s ability to cut-over quickly. The process went smoothly and the financial benefits of the short deployment period are very significant to Hyatt. The computer-based training was top-notch and the interfaces worked flawlessly.
“We are very pleased with eFLEX’s performance and the results. We’ve assigned top quality people to our Hyatt implementation team, and the results speak for themselves,” said Steve Gelb, CEO of MaximRMS. “We expect equally impressive results as we proceed with the rollout of eFLEX at Hyatt hotels worldwide. The stable platform and mathematics of eFLEX have been proven in use around the world for many years, and allows us to focus on the critical factors to get our customers up and running quickly, efficiently, and smoothly.”
About Maxim Revenue Management Solutions (MaximRMS) MaximRMS is a pioneer in the field of automated revenue management. The founder of MaximRMS led the team that performed groundbreaking research in mathematical forecasting and optimization to develop the first revenue management system. That same group of experts joined forces to create maxim® e.FLEX for the hospitality industry. Through its patented Marginal Value Engine (MVE™), maxim® e.FLEX is the only hospitality revenue management system that offers Net Profit Optimization. Powered by this unique algorithm, maxim® e.FLEX accurately forecasts and optimizes the net profit contribution from every future reservation and guest stay. The result is an increase directly to the bottom line - delivered every day in hundreds of installations around the world. MaximRMS offers the easiest to use and most complete portfolio of revenue management tools available, including group forecasting and management, distribution channel optimization, competitive rate analysis and intra-day optimization. MaximRMS products are compatible with all PMS, CRS, GDS and Internet distribution channels. With the large scale deployment of maxim® e.FLEX systems, MaximRMS offers the ultimate in implementation flexibility along with the best ROI. About Hyatt Hotels Corporation
