CHICAGO, Illinois - October, 2005 - Maxim Revenue Management Solutions (MaximRMS), a leading global provider of revenue management systems announced the successful implementation of a vital new functionality that integrates TravelCLICK's RateVIEW data into it's powerful revenue management solution.  This capability allows properties to easily access their competitive rate data in a fast and easy way and then use that information to influence pricing. The integration of TravelCLICK's RateVIEW information into Maxim's Pricing and Distribution Channel Optimization functionality gives hoteliers the power to manage their pricing and distribution more efficiently and improve profitability. Applying RateVIEW's reliable competitive rate-shopping information from more than 130 travel, brand and GDS sites, properties can now make more informed decisions, generating greater revenue results.

Maxim's is the only revenue management solution that allows competitive rate data to influence its decision algorithms as customized by each property. "This breakthrough technology has been successfully deployed at hundreds of installations throughout Maxim's portfolio. We've received a strong positive response from our clients," stated Steve Gelb, CEO of MaximRMS.

About Maxim Revenue Management Solutions (MaximRMS)

MaximRMS is a pioneer in the field of automated revenue management. The founder of MaximRMS led the team that performed groundbreaking research in mathematical forecasting and optimization to develop the first revenue management system. That same group of experts joined forces to create maxim® e.FLEX for the hospitality industry. Through its patented Marginal Value Engine (MVE™), maxim® e.FLEX is the only hospitality revenue management system that offers Net Profit Optimization.  Powered by this unique algorithm, maxim® e.FLEX accurately forecasts and optimizes the net profit contribution from every future reservation and guest stay.  The result is an increase directly to the bottom line - delivered every day in hundreds of installations around the world. 

MaximRMS offers the easiest to use and most complete portfolio of revenue management tools available, including group forecasting and management, distribution channel optimization, competitive rate analysis and intra-day optimization.  MaximRMS products are compatible with all PMS, CRS, GDS and Internet distribution channels. With the large scale deployment of maxim® e.FLEX systems, MaximRMS offers the ultimate in implementation flexibility along with the best ROI.