Maxim Revenue Management Solutions and TravelCLICK successfully deploy revolutionary RevenueDASHBOARD™ system at The Charles Hotel, Harvard Square

CHICAGO, March 2005 -- Strategic partners, Maxim Revenue Management Solutions (MaximRMS), a leading global provider of Revenue Management software and services for the hospitality industry and TravelCLICK, the leading provider of solutions that help hotels maximize profit from electronic distribution channels, announced the successful deployment of RevenueDASHBOARD™ at The Charles Hotel, a 300-room luxury hotel in Cambridge, MA. RevenueDASHBOARD™ is the only Revenue Management system built specifically for Senior Executives and Hotel Owners.

RevenueDASHBOARD™ provides executives with an overview of their hotel's or company's forecasted demand by channel, benchmarked against budget and against their competitive set. By proactively identifying all 'peak' and 'need' periods, the system generates specific calls to action that allow hotels to not only meet their revenue and net profitability budgets, but also improve their competitive position in their respective market, across their entire electronic channel mix.

A luxury hotel with a long history of being the leader when it comes to innovative ideas, The Charles Hotel has focused on using the revolutionary RevenueDASHBOARD™ system for its ease-of-use and forecasting accuracy. The system provides forecast data available at the click of a mouse. By reducing the amount of time spent collecting, collating and updating data, RevenueDASHBOARD™ makes it possible for the hotel's executives and revenue management team to maximize its focus on analysis and decision-making.

About TravelCLICK
TravelCLICK is the leading provider of solutions that help hotels and other travel industry suppliers maximize profit from electronic distribution channels. TravelCLICK's competitive benchmarking reports provide hotels with price and booking performance information unavailable through any other source. The company's exclusive electronic marketing networks allow hotels and other travel related suppliers to target promotional messages to specific travel agents, consumers, and group meeting planners when they are booking travel. The company's portfolio of E-commerce solutions enables hotels to better execute strategies that increase business into their own web sites.

Established in 1996 and headquartered in the Chicago area, TravelCLICK operates in more than 140 countries around the world. The company has over 6,000 clients, including national and international companies such as Accor, Air France, Avis, Best Western International, British Airways, Carlson Hotels Worldwide, Choice Hotels, Fairmont Hotels & Resorts, Four Seasons Hotels & Resorts, Grupo Posadas, Hilton Hotels Corporation, Hyatt Hotels & Resorts, Kempinski Hotels & Resorts, Leading Hotels of the World, Loews Hotels, Lufthansa, Marriott International, NH Hotels, The Peninsula Group, The Ritz-Carlton Hotel Company, SAS, The Savoy Group, Shangri-La Hotels, Sol Melia, Starwood Hotels & Resorts, Thistle Hotels, USAirways, Virgin Atlantic and Wyndham Hotels & Resorts. Visit www.travelclick.net for more information.

About The Charles Hotel
The Charles Hotel, Harvard Square is an independent luxury hotel and a member of Preferred Hotels and Resorts Worldwide. An AAA Four-Diamond award-winner, The Charles may be the only hotel in the world to host both Noble Laureates and New England farmers. Reflecting the eclecticism that is Cambridge, The Charles Hotel is a modern interpretation of New England hospitality with a thriving jazz club, the Regattabar, two signature restaurants, state of the art conference facilities and a central location in the heart of Harvard Square. The hotel is home to Henrietta's Table, featuring "fresh and honest to goodness home cooking," and Rialto, one of the best restaurants in America [Gourmet, Food & Wine, Esquire, et. al.] The Sapphire Restaurant Group's Michela Larson, Gary Sullivan, Jody Adams and Karen Haskell recently opened Noir on the first level of The Charles Hotel. Designed by Peter Niemitz to reflect the decadent atmosphere of 1940s nightlife, Noir's drink menu features a mix of classic cocktails and a bar menu perfect for late night or afternoon dining. Visit www.charleshotel.com for more information.

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