International Hotel Group Chooses MaximRMS eFlex Revenue Management System for Its Limited Service Properties

CHICAGO, Illinois - February 21, 2009 - Maxim Revenue Management Solutions (MaximRMS), a leading global provider of revenue management systems announced that a leading international hotel chain has chosen MaximRMS eFlex revenue management system for its limited service hotels. The eFlex RMS will integrate seamlessly with the company's PMS', CRS and CRM. In addition, eFlex's powerful features enable key strategic revenue management business practices that are important and unique to the chain.

"We are delighted that this prominent hotel chain has chosen the new eFlex. This adds yet another major brand that recognizes the superior features and usability of the eFlex revenue management system." said Steve Gelb, CEO of MaximRMS. "No other system can match our patented technology and proven track record."

Senior management of the chain reports that they are very pleased with the quality of the eFlex product and the responsiveness of the Maxim team. The hotel chain needed to find a solution that would meet the varying needs of their properties, from unique IT requirements to the requirement for simpler, faster reports. In addition, their PMS does not offer group management functionality, so users plan to use eFLEX's extensive Group Management features.

These requirements present unique challenges for a revenue management system, and the limited service properties found that eFLEX meets all of their needs. The additional benefit of region- and corporate-wide views help the Executives and Revenue Managers better manage the overall portfolio.

About Maxim Revenue Management Solutions (MaximRMS)

MaximRMS is the leading provider of automated revenue management for hotels and resorts worldwide. Since 1995, MaximRMS has provided revenue management solutions for all types of properties - city-center, suburban, roadside, convention, resort, select/limited service, extended stay - ranging from 40-room boutique resorts to 5,000-room mega-convention properties. Through its patented Marginal Value Engine (MVETM), Maxim eFlex offers optimization of net profitability, across all markets and distribution channels. The result is an increase directly to the bottom line - delivered every day in hundreds of installations around the world. Maxim offers the easiest to use and most complete portfolio of revenue management tools available, including group forecasting and management, distribution channel optimization, competitive rate analysis and intra-day optimization. Maxim products are compatible with all PMS, CRS, GDS and Internet distribution channels. With the large scale deployment of Maxim eFlex systems, Maxim offers the ultimate in implementation flexibility along with the best ROI.

To explore how eFlex can improve your property's performance, please contact MaximRMS at +1-773-572-2060 or visit www.MaximRMS.com today.
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