MaximRMS Announces Integration and Deployment of Competitive STR Data into Its eFlex Revenue Management System
CHICAGO, Illinois - March 13, 2008 - Maxim Revenue Management Solutions (MaximRMS) announced the incorporation of hotel performance data from Smith Travel Research (STR) into the eFlex Revenue Management System. The STAR Reports provided by STR offer data on a property's performance, the aggregated performance of the chosen competitive set, indices and rankings.
STAR Reports help hotels identify if they are gaining or losing market share and make necessary corrections to revenue management, marketing and sales strategies through the eFlex revenue management system. STR and MaximRMS each service international and national hotel chains, as well as many independently operated hotels. "STR provides a key source of benchmarking data," according to Don Wilson, Senior Vice President of Revenue Management Development for MaximRMS, "and we are excited to integrate this data for our hotel clients. STR data provides critical feedback on past performance, which dovetails well with the forecasted performance metrics that are the heart of the eFlex Revenue Management System." eFlex provides detailed forecasts of hotel performance, occupancy, ADR and RevPAR, which can be compared to the STR historical performance metrics. About Maxim Revenue Management Solutions (MaximRMS) MaximRMS is the leading provider of automated revenue management for hotels and resorts worldwide. Since 1995, MaximRMS has provided revenue management solutions for all types of properties - city-center, suburban, roadside, convention, resort, select/limited service, extended stay - ranging from 40-room boutique resorts to 5,000-room mega-convention properties. Through its patented Marginal Value Engine (MVETM), Maxim eFlex offers optimization of net profitability, across all markets and distribution channels. The result is an increase directly to the bottom line - delivered every day in hundreds of installations around the world. Maxim offers the easiest to use and most complete portfolio of revenue management tools available, including group forecasting and management, distribution channel optimization, competitive rate analysis and intra-day optimization. Maxim products are compatible with all PMS, CRS, GDS and Internet distribution channels. With the large scale deployment of Maxim eFlex systems, Maxim offers the ultimate in implementation flexibility along with the best ROI.About Smith Travel Research (STR)
