eFlex-Powered Hotels Again Outpace Competition for First Quarter 2011 - Credit MaximRMS' Advanced Business Intelligence Capabilities and Patented Math

CHICAGO, Illinois - June 24, 2011 - Maxim Revenue Management Solutions (MaximRMS) announced today that first-quarter results from Smith Travel Research again showed hotels using the Maxim eFlex revenue management system significantly outpaced their competitors in RevPAR performance. Just as hotels using eFlex showed 36% greater RevPAR improvement than their competition for 2010, eFlex-powered hotels once again outpaced their competitive set in the first quarter of 2011.

One client said, "We are very pleased with the performance of our hotels, particularly the strong continuing increases in RevPAR in our limited service and extended stay properties." All of the client's properties use Maxim eFlex for revenue management and business intelligence.

Hotel performance improvements derive from two unique capabilities of the eFlex revenue management system:

  • Automated, full-pattern availability controls that continually optimize the revenues and profits of each hotel

  • Business intelligence to identify competitive opportunities

"The eFlex patented system is proven to deliver the highest revenue and profit gain of any revenue management system," states Don Wilson, Chief of Revenue Management Development for MaximRMS. "With eFlex taking care of detailed forecasting and optimization, and producing optimal rates and controls, the revenue management team can focus on competitive positioning and ways to strategically increase revenues over time."

Beyond the patented forecasting and optimization capabilities of the eFlex system, owners and managers also attribute their performance gains to eFlex's advanced business intelligence capabilities. Experienced revenue managers and senior staff using the eFlex revenue management system can quickly pinpoint competitive issues and specific areas that need to be addressed.

Through a combination of eFlex competitive data analysis, forecasting, and optimization, users have direct and immediate information to make proactive decisions to improve the performance of their properties.

About Maxim Revenue Management Solutions (MaximRMS)

MaximRMS is the leading provider of automated revenue management for hotels and resorts worldwide. Since 1995, MaximRMS has provided revenue management solutions for all types of properties - city-center, suburban, roadside, convention, resort, select/limited service, extended stay - ranging from 40-room boutique resorts to 5,000-room mega-convention properties. Through its patented Marginal Value Engine (MVETM), Maxim eFlex offers optimization of net profitability, across all markets and distribution channels. The result is an increase directly to the bottom line - delivered every day in hundreds of installations around the world. Maxim offers the easiest to use and most complete portfolio of revenue management tools available, including group forecasting and management, distribution channel optimization, competitive rate analysis and intra-day optimization. Maxim products are compatible with all PMS, CRS, GDS and Internet distribution channels. With the large scale deployment of Maxim eFlex systems, Maxim offers the ultimate in implementation flexibility along with the best ROI.

To improve your property's performance, please contact MaximRMS at +1-773-572-2060 or visit www.MaximRMS.com today.
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